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Nike, one of many world’s largest luxurious vogue manufacturers and as soon as a crypto and non-fungible token market investor, has bought its digital asset incubation studio “RTFKT.” The luxurious vogue model bought its digital asset firm in December 2025, one 12 months after it shut it down. In response to this bullish announcement, the Clone X NFT collection has seen its ground value bounce by +200% previously 24 hours.
Nike Quietly Sells Its NFT Studio RTFKT
In a January 06 weblog put up, Oregon Stay confirmed that Nike has lastly bought its digital asset agency RTFKT. The athletic footwear and attire firm Nike quietly bought RTFKT in December final 12 months. The transfer occurred as second-year CEO Elliott Hill continues to refocus the corporate on sports activities and rebuild partnerships with wholesale companions, equivalent to Dick’s Sporting Items and Foot Locker.
CloneX is up 220% from 0.10Ξ FP to 0.30Ξ FP because the information that Nike bought RTFKT to an “undisclosed purchaser.”
Huge, if true and right here’s why:
• New group
• New imaginative and prescient
• $RTFKT token?Future is vibrant if the group proper. Can’t wait to see CloneX holders(me) get their win.
Ideas? pic.twitter.com/4PqV3j7DH7
— ₿🧞♂️ (@BR4ted) January 7, 2026
Established in 2021, RTFKT was a digital asset incubation studio that uniquely positioned itself on the intersection of vogue, expertise, and gaming. This firm was created to bridge the hole between bodily and digital vogue. Moderately than producing bodily merchandise, RTFKT created digital vogue gadgets primarily supposed to be used in video video games and digital environments. Nike closed it in January 2025.
For the previous three years in operations, RTFKT launched a number of non-fungible token collections, together with Clone X, a non-fungible token assortment that includes a restricted version of 20,000 NFTs hosted on the Ethereum blockchain community. RTFKT joined fingers with digital artist Takashi Murakami to launch Clone X. Nike can also be the group behind the Nike Air Power 1 and Animus NFT collections.
In a quick assertion, Nike introduced that the RTFKT sale was efficient as of December 16, 2025. “Launching a brand new chapter for the Nike firm and its group. Nike continues to spend money on delivering revolutionary merchandise and experiences throughout bodily, digital, and digital environments,” Nike stated within the assertion. Nonetheless, the phrases and circumstances of the RTFKT sale, together with the client, weren’t introduced.
Earlier than asserting plans to shutter RTFKT, Nike acknowledged in a Medium put up that, whereas it could quickly halt the manufacturing of non-fungible tokens (NFTs), a sort of digital collectible created by RTFKT, it could proceed partnerships with online game firms to develop digital merchandise, together with in-game wearables. This information has come as a shock to some analysts and business watchers.
Clone X NFT Ground Worth Jumps +200%
The Clone X NFT assortment has reacted sharply to the information of the RTFKT sale. Over the previous 24 hours, it has generated a buying and selling gross sales quantity of 201 ETH, representing an 8,000% improve from the day before today. Throughout this era, the Clone X NFT ground value worth has skyrocketed by +200%, rising from 0.09 ETH to 0.31 ETH. Previously 24 hours, the Clone X NFT assortment has recorded 702 gross sales.
Supply: CoinGecko.com, Clone X NFT buying and selling exercise.
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