Who will win the DTC star wars? AST has extra allies, however SpaceX has extra satellites — and much more cash.
Almost 4 years in the past, area firm start-up AST SpaceMobile (ASTS 0.64%) made a daring proposal to traders in its SPAC IPO: For the low, low value of simply $10 a share, you possibly can put money into an organization that may revolutionize communications by enabling any off-the-shelf smartphone to name another off-the-shelf smartphone — anyplace on the planet — “direct-to-cell” (DTC) through satellite tv for pc.
Improvement of this expertise, stated AST, can be “game-changing … for world cell connectivity.” The corporate that made it a actuality (AST) stated it might enroll as many as 5 billion cell subscribers for its companies, and dominate a $1 trillion world cell wi-fi companies market, with out ever needing to put a mile of fiber optic cable on the bottom, or construct a single cellphone tower. As a substitute, all AST would want to do is construct a couple of satellites, launch them into orbit, and invoke a magical expertise to do one thing nobody had ever finished earlier than.
The catch: AST would not inform anybody precisely how it deliberate to do that, as a result of “the expertise is extremely proprietary, and precisely the way it works can’t be disclosed.”
AST SpaceMobile to traders: Are you able to hear us now?
Suffice it to say, I used to be skeptical after I first heard AST’s proposal again in 2021, and vowed, “I would not contact this area IPO with a 62-mile pole.” However immediately, I am not so positive.
Over the previous few years, you see, AST has persistently delivered on its guarantees, first inserting a global cellphone name from Texas to Japan in 2023, utilizing nothing greater than a few Samsung smartphones and a satellite tv for pc in area. AST then proceeded to construct and launch (in September 2024) 5 BlueBird satellites to start working its community within the U.S.
Alongside the best way, the corporate has signed multi-hundred-million-dollar contracts with Verizon Communications (VZ 0.47%), AT&T (T 1.16%), and most lately Vodafone (VOD 0.11%), to provide their clients entry to what AST calls the “first and solely space-based mobile broadband community accessible immediately by on a regular basis smartphones.” It is unfolded all 5 satellites in orbit, and requested permission from the FCC to start beta service, maybe as early as subsequent 12 months.
There’s only one drawback: SpaceX may beat it to the punch.
SpaceX, the market disruptor
Billionaire Elon Musk gave his first trace that he wished to horn in on this new market, which AST created, again in 2022. That was when SpaceX introduced a deal to construct and launch “direct-to-cell” Starlink satellites in order that T-Cell US (TMUS -0.57%) clients might place emergency texts and calls from cellphone useless zones.
On the time, in fact, AST had no operational satellites in orbit, and I believed SpaceX’s transfer posed a extra direct menace to satellite tv for pc communications firms like Viasat, Globalstar, and Iridium — which it did. However now that AST appears on the verge of launching DTC service, it is seemingly SpaceX has AST in its crosshairs — and that AST is the competitor SpaceX intends to crush first.
And SpaceX is already shifting to do this.

Picture supply: Getty Photographs.
SpaceX makes its DTC transfer
On Dec. 5, you see, SpaceX launched 20 new DTC-tailored Starlink satellites to orbit, the place they will be a part of six different DTC satellites which have been present process testing since January.
As CEO Musk tweeted, SpaceX’s “first orbital shell” of DTC satellites is now full, enabling textual content service even in useless zones for T-Cell clients. Future launches will carry much more DTC satellites to orbit, enhancing the service by including voice and information functionality in 2025 — the identical 12 months AST will probably be making an attempt to get its enterprise rolling.
The primary Starlink satellite tv for pc direct to cellphone constellation is now full.
This can allow unmodified cellphones to have Web connectivity in distant areas.
Bandwidth per beam is barely ~10Mb, however future constellations will probably be way more succesful. https://t.co/wJHMGEzzE4
— Elon Musk (@elonmusk) December 5, 2024
On the very least, this can tie AST for opening up service in 2025. And crucially, SpaceX is beginning this contest with 5 occasions as many DTC satellites in orbit as AST has bought — supplemented by practically 6,900 further Starlink satellites in orbit. Whereas the overwhelming majority of Starlink satellites cannot join on to cellphones, what they’ll do is assist shoulder the communications load, as alerts collected initially by the DTC satellites get distributed throughout the broader Starlink constellation.
In the meantime, AST is busy promoting inventory to lift money to launch 20 extra BlueBird satellites, and 40 extra after that, en path to a deliberate constellation of 168 satellites.
What it means for AST SpaceMobile
Unhappy to say, AST SpaceMobile — which invented the concept of DTC cell service — should now compete with the undisputed titan of the area trade, SpaceX, which has not simply the intention, but in addition the assets essential to take this market away from AST. Not solely is SpaceX’s satellite tv for pc fleet 1,400 occasions as large as AST’s, however SpaceX’s market cap, and entry to capital to construct as many satellites because it wants, can be about 70 occasions as large. (Current studies have SpaceX planning a fundraising spherical that may worth it at $350 billion, versus AST’s sub-$5 billion market cap.)
It is not a good combat. However truthful or not, the plain reality is that in any contest with SpaceX and its huge assets, AST SpaceMobile will probably be combating uphill the entire approach. If I needed to place a wager on this contest, I would virtually definitely wager on SpaceX to win it.