Properly, that wasn’t lengthy.
Only one quarter after Warren Buffett’s Berkshire Hathaway purchased greater than $266 million value of Ulta Magnificence (ULTA -4.60%) inventory, the conglomerate dumped almost all of that stake within the third quarter this 12 months, promoting greater than 95% of its shares.
The transfer was shocking for those that comply with Buffett. The Oracle of Omaha is called a long-term investor, having stated, “Our favourite holding interval is eternally” when the best circumstances are met. He has held some shares for many years, together with Coca-Cola, American Categorical, and Moody’s.
It isn’t clear why Berkshire offered most of its stake in Ulta, however let’s take a better take a look at the wonder retailer to see if promoting the inventory is the best transfer for you.

Picture supply: Getty Photos.
Ulta is dealing with challenges
Whereas Ulta has been a long-term winner on the inventory market, the corporate has struggled extra just lately as its gross sales development has slowed on weak point in client spending and growing competitors. The inventory floundered after administration slashed its steering within the spring, and it now trades within the form of value-stock vary that probably attracted Buffett.
At present, Ulta trades at a price-to-earnings ratio of lower than 15. That is an excellent worth for a inventory that has returned greater than 1,100% since its preliminary public providing in 2007.
Gross sales boomed within the aftermath of the pandemic together with the remainder of the cosmetics trade because the financial reopening meant a return to actions like nightlife and dealing within the workplace that are inclined to correlate with spending on cosmetics.
This 12 months, gross sales have slowed as the corporate has confronted a normalization in magnificence developments. Trade gross sales are anticipated to return to low to mid-single-digit development, as was the case in the course of the 2010s.
In its earnings report for the second quarter, which ended on Aug. 3, the corporate had a decline in comparable-store gross sales of 1.2%, and general income rose simply 1% to $2.55 billion.
Earnings additionally tumbled as gross margin fell from 39.3% to 38.3%; and promoting, normal, and administrative bills rose from $600.7 million to $644.8 million, growing from 23.7% to 25.3% of income. Because of this, working margin within the quarter fell from 15.5% to 12.9%, and earnings per share (EPS) slipped from $6.02 to $5.30.
Do you have to promote Ulta inventory?
Based mostly on the numbers above, Ulta is clearly struggling, and the corporate has famous intensifying competitors within the trade as “greater than 1,000 new factors of distribution [have] opened within the final three years.”
Nonetheless, administration hosted an Investor Day convention final month and unveiled a set of long-term targets and a technique to get there. Ulta envisions rising from barely greater than 1,400 shops right this moment to greater than 1,800 over the long run, and it expects to succeed in 50 million loyalty members by 2028, after ending the second quarter with 43.9 million.
It additionally introduced long-term monetary targets for 2026 and past, together with 4% to six% income development and low-double-digit EPS development. With a view to get there, the corporate goals to sharpen its management in product assortment, buyer expertise and engagement, and loyalty members.
Regardless of its weak latest efficiency, Ulta nonetheless enjoys various aggressive benefits, together with its giant retail shops that perform as magnificence superstores, salons that drive in-store site visitors, a loyalty program with greater than 40 million members, and its 800 retailers inside Goal shops. So it looks like the corporate ought to ultimately get again on its toes.
The valuation is enticing proper now, particularly if Ulta can get again to double-digit EPS development because it intends to do. Regardless of Berkshire’s transfer, there isn’t any purpose to promote the inventory. Although I might prefer to see clearer indicators of restoration earlier than calling it a purchase, its quarterly numbers may very properly be bottoming out proper now.
American Categorical is an promoting associate of Motley Idiot Cash. Jeremy Bowman has positions in Goal. The Motley Idiot has positions in and recommends Berkshire Hathaway, Moody’s, Goal, and Ulta Magnificence. The Motley Idiot has a disclosure coverage.