For the reason that center of June, Nvidia (NVDA -1.92%) CEO Jensen Huang has been promoting shares of his firm’s inventory throughout mainly each buying and selling session. That results in an apparent query: If the corporate’s CEO is dumping shares, must you be promoting your shares, too?
Let’s dive into Huang’s trades and see whether or not this could possibly be a sign — or not — to promote the inventory.
Each day promoting
Huang is promoting his Nvidia shares by what’s referred to as a Rule 10b5-1 plan, which is designed to permit firm insiders to promote shares with out being accused of illegally buying and selling on materials private data. By way of these plans, firm insiders give brokers set parameters as to when the insider needs them to promote shares. This may be based mostly on sure worth triggers and/or dates and set as much as promote a sure greenback quantity or variety of shares.
As soon as established, the dealer executes the plan following a delegated cooling-off interval. Insiders could make modifications to the plan, however solely throughout open insider buying and selling home windows and in the event that they don’t have any materials private data that might affect the inventory worth.
Huang’s present 10b5-1 plan was established in March and revealed in a 10-Q submitting in Could. He organized to promote 6 million shares (600,000 pre-split) by the top of March 2025.
The parameters of Huang’s plan are fairly simple, as he sells 120,000 Nvidia shares every buying and selling day. His first commerce was June 13, and it seems his plan is about to be wrapped up. By way of his gross sales, Huang may have pocketed over $700 million in money.
Sure, that is loads of shares offered and loads of money, nevertheless it’s only a drop within the bucket for Huang, who owns over 860 million shares of Nvidia, even after this latest promoting. Principally, he offered lower than 1% of the shares he owned.
Given the positive factors that Huang, who has been CEO at Nvidia since 1993, has seen, nobody can blame him for promoting some shares to realize liquidity. His wealth continues to be very a lot tied to Nvidia.

Picture supply: Getty Pictures
Ought to traders comply with swimsuit and promote Nvidia shares?
The reply to this query comes down to every particular person’s circumstances. When you’ve seen enormous positive factors within the inventory over the previous few years and Nvidia has grow to be an outsized portion of your portfolio, it may be good portfolio threat administration to lock in some positive factors. In any case, each funding comes with threat, and Nvidia isn’t any exception.
At this level, the largest threat the corporate faces is future demand. There are nonetheless questions as as to if demand for the corporate’s graphic processing items (GPUs) will quickly peak and ultimately decline because the race for synthetic intelligence (AI) infrastructure cools. This very effectively may come right down to how a lot different corporations begin benefiting from AI within the areas of software program and different industries, because the infrastructure gamers cannot be the one AI winners or the spending will ultimately cease.
For now, although, there would not seem like any let up for AI infrastructure spending. Cloud-computing operators are rising their capital expenditure (capex) budgets, and firms equivalent to Alphabet and Meta Platforms have indicated that there is extra threat in under-investing in AI infrastructure and falling behind than in over-investing.
On the identical time, as AI fashions advance, they want exponentially extra computing energy, which comes from Nividua’s GPUs. For instance, xAI’s Grok giant language mannequin (LLM) went from utilizing 20,000 GPUs for its second iteration to needing 100,000 for its third iteration, whereas Alphabet’s Llama 4 is projected to want 10x as many GPUs as Llama 3. In the meantime, Oracle CEO Larry Ellison not too long ago mentioned there was no finish in sight to the necessity for computing energy for AI coaching when requested on the corporate’s most up-to-date earnings name if there can be a shift to much less compute-intensive AI inference.
NVDA P/E Ratio (Ahead 1y) knowledge by YCharts.
Whereas there is a threat that future demand may ultimately dry up, the feedback from Nvidia’s prospects point out that this is not going to occur anytime quickly. Nvidia stays the best-positioned firm within the AI infrastructure buildout.
I feel Nvidia’s inventory is attractively priced at a ahead price-to-earnings ratio (P/E) of about 29x subsequent yr’s analyst estimates, given the strong development nonetheless forward, based mostly on prospects’ feedback. As such, I am not nervous by Huang’s latest promoting and would take into account shopping for the inventory.
Suzanne Frey, an government at Alphabet, is a member of The Motley Idiot’s board of administrators. Randi Zuckerberg, a former director of market growth and spokeswoman for Fb and sister to Meta Platforms CEO Mark Zuckerberg, is a member of The Motley Idiot’s board of administrators. Geoffrey Seiler has positions in Alphabet. The Motley Idiot has positions in and recommends Alphabet, Meta Platforms, and Nvidia. The Motley Idiot has a disclosure coverage.