Whereas most up-to-date inventory splits might be traced again to technological advances, there are different choices for traders.
The S&P 500 is the most generally adopted inventory market index within the U.S. and consists of the five hundred largest publicly traded corporations within the nation. Given the scope of its membership, it’s thought-about by many traders to be essentially the most reliable gauge of total inventory market efficiency. To be included within the S&P 500, an organization should meet the next standards:
- Be based mostly within the U.S.
- Have a market cap of at the very least $8.2 billion.
- Have a minimal of fifty% of its excellent shares out there for buying and selling.
- Be worthwhile on a GAAP foundation in its most up-to-date quarter.
- Be worthwhile, in mixture, over the previous 4 quarters.
Deckers Out of doors (DECK -0.55%) is among the most up-to-date additions to the S&P 500, becoming a member of the fold on March 18, considered one of solely 11 corporations to be added to the index thus far this yr. Moreover, the outside footwear and attire specialist just lately accomplished a 6-for-1 ahead inventory cut up, often reserved for corporations with years of robust enterprise and monetary outcomes. Because it went public 21 years in the past, Deckers shares have soared 12,870% (as of this writing), as the corporate has navigated the vagaries of the ever-changing outside attire market. These outcomes aren’t relegated to some distant previous both. Over the previous 5 years, Deckers inventory has surged 548%.
Regardless of its spectacular rise, many on Wall Road imagine there are further features available. Let’s take a look at why Deckers has been so profitable and what the longer term holds.

Picture supply: Getty Photographs.
From humble beginnings
Deckers received its begin within the surf tradition within the early Nineteen Seventies, creating a cushty but fashionable sandal that quickly turned a staple amongst California surfers. From these humble beginnings, Deckers has cast a multinational path by specializing in area of interest choices with a large enchantment. Its iconic footwear manufacturers embody Hoka, Ugg, Teva, Ahnu, and Koolabura. The corporate’s increasing line of efficiency footwear, robust manufacturers, and popularity for consolation have catapulted Deckers to worldwide success.
These elements have helped the corporate generate spectacular monetary outcomes, and the previous yr has pushed the inventory to a brand new zenith. After delivering document gross sales and profitability throughout its fiscal 2024 (ended March 31), Deckers kicked off this yr with a bang.
For its fiscal 2025 first quarter (ended June 30), the corporate generated income of $825 million, up 22% yr over yr, whereas its diluted earnings per share (EPS) of $4.52 soared 87%. If that wasn’t sufficient to seize shareholders’ consideration, Deckers elevated its full-year revenue forecast to EPS of $30.20 on the midpoint of its steering, which might mark a brand new excessive watermark for efficiency.
The enduring enchantment of Deckers footwear has propelled the corporate to new heights, and that seems poised to proceed. The corporate has been taking market share from its bigger rivals. Moreover, even because the competitors is reducing costs and providing reductions to lure clients, Deckers is promoting its hottest manufacturers at full retail costs.
Final fiscal yr, gross sales of the corporate’s luxurious life-style model Ugg climbed 16% to $2.2 billion, whereas its high-end Hoka working shoe model surged 28% to $1.8 billion they usually present no indicators of slowing. Deckers is taking the teachings discovered from its hottest makes to reignite gross sales of its different manufacturers. The corporate can also be working to broaden its worldwide and direct-to-consumer gross sales and people efforts may enhance its outcomes for the foreseeable future.
There’s one more reason for traders to be excited. Because the firm started shopping for again inventory in 2012, Deckers has decreased its share rely by almost 34%, giving shareholders an excellent greater piece of the earnings pie. The corporate purchased again $152 million value of inventory in Q1 and has roughly $790 million remaining on its present repurchase authorization.
Information by YCharts
Analysts are nonetheless bullish on Deckers
Wall Road is known for its various group of opinions, so it is noteworthy that almost all of analysts that cowl Deckers imagine there’s nonetheless upside forward. Of the 22 analysts that lined the inventory in September, 16 rated it a purchase or robust purchase, and none advocate promoting. Moreover, a mean worth goal of roughly $179 means that Deckers inventory has 15% upside in comparison with Tuesday’s closing worth.
Nevertheless, UBS analyst Jay Sole is the most important bull amongst his Wall Road colleagues, with a purchase ranking and a split-adjusted Road-high worth goal of $225. That means potential features for traders of 45% in comparison with Tuesday’s closing worth. The analyst cites Deckers’ sturdy quarterly outcomes and the continued robust demand for its Hoka and Ugg manufacturers.
Regardless of the inventory’s relentless climb over the previous few years, it is nonetheless attractively priced, promoting for roughly 30 occasions earnings, matching the present a number of of the S&P 500 — regardless of outpacing the index by a large and rising margin in recent times. Maybe extra importantly, analysts’ consensus estimates are calling for EPS of $6.05 for Deckers subsequent fiscal yr, so the inventory is promoting for lower than 26 occasions subsequent yr’s earnings — an excellent higher discount.
That is why Deckers inventory is a purchase.