Kroger, Kraft Heinz, and Lyft look undervalued relative to their development potential.
It could seem to be a troublesome time to purchase shares, as tariffs, commerce wars, army conflicts, and different macro headwinds rattle the markets. However throughout these unsure occasions, we should always at all times recall Warren Buffett’s timeless recommendation of being “grasping solely when others are fearful.”
As an alternative of chasing the market’s highest-growth shares, traders ought to deal with the much less thrilling worth performs which are buying and selling at absurdly low valuations. Three of these underappreciated shares — Kroger (KR 0.69%), Kraft Heinz (KHC -1.11%), and Lyft (LYFT 1.25%) — may simply be nice performs for long-term traders who can tune out all of the near-term noise. So, even you probably have solely $500 to speculate, these shares may be nice locations to park your money.

Picture supply: Getty Pictures.
Kroger
Kroger is the largest grocery store operator in America, with roughly 2,905 shops. Along with its namesake shops, it owns different banners, together with Fred Meyer, Ralphs, Dillons, Fry’s Meals Shops, King Soopers, and Baker’s. It practically merged with Albertsons (NYSE: ACI) final 12 months, however the $24.6 billion deal was finally scuttled by antitrust regulators.
Kroger’s development is pushed by its digital and loyalty applications, non-public label merchandise, and the enlargement of its smaller promoting and well being companies divisions. The corporate’s scale helped it climate the pandemic, inflation, and different macro headwinds over the previous few years. It has been diversifying its provide chains to offset the strain from the upper tariffs.
Kroger notably launched a brand new $7.5 billion buyback program (together with a $5 billion accelerated buyback) final December after its carefully watched bid for Albertsons collapsed. That transfer, which ought to enhance its near-term earnings per share (EPS), suggests its inventory continues to be undervalued.
For 2025, Kroger expects its equivalent gross sales (excluding gas) to rise 2% to three% as its adjusted EPS will increase 3% to 7%. Its inventory nonetheless appears to be like like a cut price at 14 occasions ahead earnings, and it pays a good ahead dividend yield of practically 2%. That makes it a protected evergreen play for long-term traders to build up in both bull or bear markets.
Kraft Heinz
Kraft Heinz, which was created from the merger of Kraft and Heinz in 2015, is likely one of the world’s greatest packaged meals firms. Along with its two namesake manufacturers, it owns different well-known manufacturers like Oscar Mayer, Ore-Ida, Philadelphia, Classico, Velveeta, Gray Poupon, Maxwell Home, and Kool-Support. Again in 2019, it dissatisfied plenty of traders because it took a $15 billion writedown on its prime manufacturers, slashed its dividend, and handled a Securities and Trade Fee (SEC) probe into its accounting practices.
However below Miguel Patricio, who took over as its CEO that 12 months, it recovered by divesting its weaker manufacturers, buying higher-growth manufacturers, refreshing its traditional manufacturers, and streamlining its spending. Patricio’s successor, Carlos Abrams-Rivera, caught with these methods whereas mountaineering costs to counter inflation and creating more healthy merchandise.
Kraft expects its natural gross sales and adjusted EPS to say no this 12 months because it grapples with inflation, competitors from more healthy and personal label manufacturers, and the weak point of a few of its older manufacturers (like Kraft Mac & Cheese). Nonetheless, analysts nonetheless count on it to develop once more in 2026 as inflation cools off and it refreshes its portfolio. Its inventory trades at simply 10 occasions ahead earnings, and it pays a hefty ahead yield of 6.1%. That low valuation and excessive yield ought to restrict its draw back potential because it turns its huge enterprise round.
Lyft
Lyft is the second-largest ride-hailing firm within the U.S. and Canada. It suffered a extreme slowdown throughout the pandemic, however its enterprise progressively stabilized below David Risher, who succeeded its co-founder, Logan Inexperienced, as its CEO in 2023.
Beneath Risher, Lyft centered on enhancing its buyer experiences, providing extra aggressive costs, and growing its driver availability. It additionally expanded its ecosystem with new options, together with its Lyft Cross service for companies, relaunched Lyft Pink membership program, Value Lock subscriptions for set costs, and Lyft Media platform for in-app and in-car advertisements.
Within the first quarter of 2025, its lively riders grew 11% 12 months over 12 months to 24.2 million, and its whole rides rose 16% to 218.4 million. For the total 12 months, analysts count on the corporate’s income and adjusted earnings earlier than curiosity, taxes, depreciation, and amortization (EBITDA) to rise 12% and 34%, respectively, as its stabilization continues.
With an enterprise worth of $5.0 billion, Lyft’s inventory is valued at simply 0.8 occasions this 12 months’s gross sales. Its bigger rival Uber trades at 3.4 occasions this 12 months’s gross sales. Subsequently, Lyft appears to be like undervalued relative to its development potential — and I imagine it may head quite a bit larger over the following few years.