7 Dow Jones Dividend Shares that Underperformed the S&P 500 This 12 months however Are Buys for 2025

The Dow Jones Industrial Common is chock-full of industry-leading blue chip shares — lots of which pay dividends. However the Dow tends to underperform the S&P 500 throughout growth-driven rallies when traders pile into firms based mostly on their potential.

Traders on the lookout for established firms with observe information for earnings progress have come to the appropriate place. This is why Visa (V 1.08%), Microsoft (MSFT 0.94%), Procter & Gamble (PG 0.49%), Coca-Cola (KO 0.74%), McDonald’s (MCD 0.93%), Chevron (CVX 0.61%), and Nike (NKE 0.04%) are seven glorious Dow shares which have underperformed the S&P 500 in 2024 however stand out as nice buys for 2025.

Picture supply: Getty Pictures.

A growth-driven rally

12 months so far, solely 10 of the 30 Dow elements are outperforming the S&P 500 on the time of this writing. And two of these elements — Nvidia and Amazon — had been added to the Dow this 12 months.

Conserving tempo with the S&P 500 in 2024 has been a problem, even for well-known progress shares like Microsoft, which rallied large time in 2023. Solely 144 S&P 500 elements, or lower than 29%, are outperforming the index this 12 months.

^SPX information by YCharts

Large features from progress firms which are valued extra for his or her ahead earnings than their trialing outcomes have made the market costlier. The S&P 500 is buying and selling above 22 occasions ahead earnings for the third interval since 1985 — giving it a traditionally lofty valuation.

A ahead price-to-earnings (P/E) ratio is predicated on consensus analyst estimates for the following 12 months of earnings. Provided that the S&P 500’s present P/E ratio is 30.3, there’s plenty of implied progress for the 12 months forward.

Combining worth, revenue, and progress

Investing during times of volatility, regardless of if the inventory market is dear or low-cost, is an effective way to construct wealth over time. Or as Ken Fisher of Fisher Investments as soon as stated: “You do not want excellent timing to attain marvelous returns. Time available in the market beats timing the market — nearly all the time.”

Nevertheless, when the market is dear, investing in firms that may justify their valuations and have what it takes to endure challenges is important. Visa, Microsoft, Procter & Gamble, Coca-Cola, McDonald’s, Chevron, and Nike all have affordable valuations and have steadily elevated their dividends over time.

Information sources: YCharts, Chevron, Coca-Cola, Procter & Gamble, McDonald’s, Visa, Microsoft, Nike.

Chevron is an built-in oil and gasoline main with an glorious stability sheet and a low price of manufacturing, that means it may well earn optimistic money flows even at mediocre oil and gasoline costs. Chevron additionally has a large refining enterprise and a rising low-carbon enterprise because it goals to be higher diversified to transition to a clear power future.

Coca-Cola and P&G are two Dividend Kings, that are firms which have paid and raised their dividends for a minimum of 50 consecutive years. Coke and P&G aren’t the fastest-growing firms, however they’ll carry out exceptionally effectively throughout financial downturns or recessions. When budgets tighten, shoppers usually tend to pull again on discretionary items and companies like leisure, holidays, and big-ticket purchases like a brand new automobile than on drinks and family items. Coke and P&G are glorious buys for risk-averse traders seeking to restrict volatility and generate passive revenue.

Having simply raised its dividend for the forty eighth consecutive 12 months, McDonald’s is on observe to change into a Dividend King by 2026. McDonald’s leverages its franchise mannequin to cut back prices and volatility. Simply 5% of McDonald’s shops are company-owned and operated. McDonald’s enterprise mannequin facilities extra on actual property, mental property, and royalties than on promoting burgers and fries. The corporate’s progress depends upon its model and franchisees shopping for into the imaginative and prescient of its working mannequin. Ideally, it is a win-win for each events, as franchisees can have a money cow enterprise backed by a world model, and McDonald’s can proceed its passive worldwide growth.

Visa has one of many greatest enterprise fashions on the planet. The corporate achieves ultra-high working margins and advantages from community results. The bigger the community, the safer it turns into and trusted by retailers and shoppers. Visa has been in a position to maintain its progress by increasing internationally and boosting companies for its debit and bank card customers.

Visa inventory would not have a excessive yield, nevertheless it’s not as a result of the corporate cannot afford it. Visa chooses to allocate the majority of its capital return program to repurchasing inventory, which has been a extremely efficient technique given Visa has massively outperformed the S&P 500 over the long run. Even round an all-time excessive, Visa stays an inexpensive worth and is price a more in-depth look in 2025.

Microsoft stands out as one of many extra balanced large tech giants. The corporate is producing file gross sales and 10-year excessive working margins. It has a spotless stability sheet and would not depend upon debt to run the enterprise. It continues to repurchase inventory and lift its dividend at spectacular charges. Microsoft has the potential to speed up progress within the new 12 months. Adjustments to its settlement with OpenAI may result in much more AI monetization by giving Microsoft entry to extra superior applied sciences. Microsoft’s funding thesis is stronger than ever, making the inventory effectively price its premium valuation.

Nike inventory is correct behind Boeing for the worst Dow performer in 2024. And its ahead P/E ratio would not even look that compelling. The enterprise is slowing down and desperately wants a turnaround. Gross sales and margins are falling as the corporate struggles to stability its rising direct-to-consumer platform whereas additionally mending relationships with wholesalers. Nike reported earnings on Dec. 19 that confirmed some indicators of enchancment, nevertheless it takes time to reinvent a product improvement pipeline as intensive as Nike’s.

Nike is an underrated dividend inventory with 23 consecutive years of annual will increase. These will increase, paired with the sell-off, have pushed its yield as much as 2%. People who’re assured that Nike can flip issues round might wish to think about choosing up shares of the inventory now, however keep in mind issues may worsen earlier than they get higher, and turnarounds usually take longer than anticipated.

Confirmed winners to purchase now

Visa, Microsoft, Procter & Gamble, Coca-Cola, McDonald’s, Chevron, and Nike are recognizable manufacturers and have enterprise fashions which are pretty straightforward to grasp. Their benefits ought to permit them to ship on guarantees to traders over time. One of the best purchase of the bunch will rely in your funding targets and preferences.

Revenue-oriented traders might gravitate extra towards Procter & Gamble, Coca-Cola, McDonald’s, and Chevron, whereas people on the lookout for extra progress might wish to discover Visa and Microsoft. As mentioned, Nike is a selected case — the corporate has an iconic model however has made blunder after blunder lately, and it may take time to get better. But when it does, the inventory will doubtless appear like a discount at these ranges.

All instructed, these Dow shares provide a stability of affordable threat and potential reward, making them glorious long-term buys in 2025.